Only 4% of agencies ever exit successfully.

Are you on track to be one of them? Take our free 3-minute Exit-Ready Assessment and discover exactly what’s blocking your path to a successful sale.

Built from real data on successful agency sales, this assessment shows founders where they stand today on the path to exit. In less than 3 minutes, you’ll get

  • Your agency’s exit-readiness score across 5 critical value drivers buyers care about

  • The #1 factor limiting your valuation, and how to start fixing it

  • Specific insights into what’s blocking your growth, with practical steps to start addressing it

You’ll see your results instantly. Then, in your strategy call with one of our Managing Partners, we’ll turn that snapshot into a tailored roadmap for scaling, valuation, and exit.

Assessment benefits

What you'll get from your assessment

Stop losing buyers because you're the bottleneck

Discover how sale-ready your operations really are, and pinpoint where to systemise so the business runs without you.

Know your real valuation potential

See how your finances stack up against buyer expectations and uncover where improvements could have the biggest impact on your multiple.

Position for premium valuations that set you apart

Learn how to stand out in ways that make the right buyers compete for your attention, not the other way around.

Built by founders who've been there

Luke Tobin, Founder
"I wish I’d had this roadmap when I was scaling my first agency."

This assessment is built on real experience. Luke Tobin scaled and successfully exited his agency after years of being time-poor, founder-dependent, and overwhelmed by operational complexity. He’s made the mistakes, fixed them, and knows what it takes to build an agency that’s genuinely ready for sale.

But here’s the reality most founders don’t see until it’s too late:

  • 80–96% of agencies that attempt to sell fail to find buyers or withdraw from the market

  • Only 4% of businesses actually sell (Exit Planning Institute)Bullet List 3

The top reasons? Founder dependency, weak margins, and poor preparation.

Unusual Group exists to change those odds. Our systematic approach addresses the exact barriers that stop agencies from exiting.

Don’t become another statistic. Discover how exit-ready your agency really is.

WHAT IS UNUSUAL?

We help founders scale with clarity and exit with confidence.

​We’re a founder-built collective for independent creative and marketing agencies. We combine capital, operational infrastructure, and founder-to-founder support so agencies can scale and exit on their terms, without selling out.

Don’t just take our word for it. Hear from founders like you:

Matthew C. Gough

"Working with Unusual Group has opened doors we didn’t even know existed. The biggest change? Removing the guesswork from the big decisions. Our agency has seen more growth in the past 6 months than in the last 2 years."

Matthew C. Gough

Co-Founder, Yugen Agency

Steve O.

"Unusual Group’s approach isn’t advisory, it’s a true partnership from founders who’ve built and exited agencies. The clear growth pathway they mapped out has been exactly what we needed to prepare for exit."

Steve O.

Founder, Woya Digital

Ryan Hall

"Unusual Group gave us the outside view we couldn't get internally. They challenged our assumptions, helped us see blind spots, and refined how we were structuring for growth."

Ryan Hall

Founder, Friday Solved

Laura King-Berry

"Can’t recommend Unusual Group enough. Their fresh perspective was exactly what we needed, adding real value from strategy to execution."

Laura King-Berry

Co-Founder, Altitude Marketing

STOP GUESSING. START KNOWING.

Take the Exit-Ready Assessment and discover exactly what’s holding your agency back from a successful sale.

Here’s why founders take this assessment:

  • See your agency’s exit-ready score across 5 buyer-critical areas

  • Find the single biggest factor limiting your valuation

  • Get practical next steps you can act on immediately

  • Built by founders who’ve scaled and sold, not theorists

  • Takes just 3 minutes, and it’s completely free

Your agency’s exit potential is too important to leave to chance. Most agencies never make it to sale, but yours doesn’t have to be one of them.

© 2026 Unusual Group Limited
Company Number 12724959